JR

A Waste of Time With ItsTheReal 6

Oct 24, 2013

ER
Stage· 423 messages
Oct 24, 2013

DJ Khaled feat. Everyone You Know: nAn hour-long dissection of DJ Khaled: what, why and how does he do whatever he does.

ER

Eric Rosenthal · 6:00 PM

oh hey
ER

Eric Rosenthal · 6:00 PM

Jeff, how're you feeling
JR

Jeff Rosenthal · 6:00 PM

I'm good, dentist fixed my teeth, I didn't even have to go to jail. How're you?
ER

Eric Rosenthal · 6:00 PM

eh
ER

Eric Rosenthal · 6:00 PM

I mean, I'm suffering from success
ER

Eric Rosenthal · 6:00 PM

but otherwise
JR

Jeff Rosenthal · 6:01 PM

I'm so sorry to hear.
ER

Eric Rosenthal · 6:01 PM

Okay
ER

Eric Rosenthal · 6:01 PM

Let's be honest here
JR

Jeff Rosenthal · 6:01 PM

WHAT - IF ANYTHING - DOES DJ KHALED DO?
JR

Jeff Rosenthal · 6:01 PM

People want to know.
ER

Eric Rosenthal · 6:01 PM

★ Spotlighted from Jake O'Connor

“McDonalds commercials”

ER

Eric Rosenthal · 6:02 PM

Shouldn't we say when we've run into Khaled?
JR

Jeff Rosenthal · 6:02 PM

Alright, yes, in the interest of full disclosure: Eric and I ran into Khaled once.
JR

Jeff Rosenthal · 6:02 PM

And he asked us how he could get a slim-fit shirt.
ER

Eric Rosenthal · 6:02 PM

we weren't able to help him
ER

Eric Rosenthal · 6:02 PM

but that did happen
ER

Eric Rosenthal · 6:02 PM

ANYWAY
ER

Eric Rosenthal · 6:03 PM

now that that's on the table
JR

Jeff Rosenthal · 6:03 PM

(There are no slim-fit shirts for people who have his body type)
ER

Eric Rosenthal · 6:03 PM

Wanna know why Khaled keeps winning?
JR

Jeff Rosenthal · 6:03 PM

(Pear-shaped)
JR

Jeff Rosenthal · 6:03 PM

Why?
ER

Eric Rosenthal · 6:03 PM

because he's a brand in a branded world
JR

Jeff Rosenthal · 6:03 PM

We haven't answered the question: WHAT DOES KHALED DO?
ER

Eric Rosenthal · 6:03 PM

all he has to do is shout his name or his sayings on songs and commercials or tv shows
ER

Eric Rosenthal · 6:03 PM

and he wins
JR

Jeff Rosenthal · 6:04 PM

Yes, but is that what he does?
ER

Eric Rosenthal · 6:04 PM

He wins
ER

Eric Rosenthal · 6:04 PM

that's all he does
JR

Jeff Rosenthal · 6:04 PM

Oh, cool.
JR

Jeff Rosenthal · 6:04 PM

Good answer.
ER

Eric Rosenthal · 6:04 PM

Okay
ER

Eric Rosenthal · 6:04 PM

DJ Khaled's jobs:
ER

Eric Rosenthal · 6:04 PM

A&R for Def Jam
ER

Eric Rosenthal · 6:04 PM

Collector
ER

Eric Rosenthal · 6:04 PM

Producer
JR

Jeff Rosenthal · 6:04 PM

President/CEO of We The Best Music
ER

Eric Rosenthal · 6:04 PM

I also think he's a very good friend
ER

Eric Rosenthal · 6:04 PM

cause he gets all of his friends paid
JR

Jeff Rosenthal · 6:05 PM

What does he collect?
JR

Jeff Rosenthal · 6:05 PM

Besides chins?
ER

Eric Rosenthal · 6:05 PM

easy
JR

Jeff Rosenthal · 6:05 PM

(Sorry. Really sorry)
ER

Eric Rosenthal · 6:05 PM

He collects verses from his friends and puts them out under his brand
ER

Eric Rosenthal · 6:05 PM

and it's not like he doesn't make hot mucis
ER

Eric Rosenthal · 6:05 PM

music
ER

Eric Rosenthal · 6:05 PM

as a collector
JR

Jeff Rosenthal · 6:06 PM

Alright, so what separates him from, say DJ Drama or DJ Clue or anyone else who puts out branded mixtapes?
JR

Jeff Rosenthal · 6:06 PM

Is it that he does it better?
ER

Eric Rosenthal · 6:06 PM

I think so
ER

Eric Rosenthal · 6:07 PM

Diddy used to be the one where people were like, what does he do, in terms of production
ER

Eric Rosenthal · 6:07 PM

and now it's Khaled
ER

Eric Rosenthal · 6:07 PM

Khaled is the ultimate middle man!
ER

Eric Rosenthal · 6:07 PM

★ Spotlighted from Joe Entwistle

“As a European, no-one has ever heard of DJ Drama or Clue. Khaled though? Everyone knows Khaled as the dude who no-one knows what he does.”

ER

Eric Rosenthal · 6:07 PM

How about this:
JR

Jeff Rosenthal · 6:07 PM

I'm surprised that DJ Drama doesn't hold cache over in Europe, tbh.
ER

Eric Rosenthal · 6:08 PM

if you were DJ Khaled, Jeff, what would you write on your tax forms in terms of employment?
JR

Jeff Rosenthal · 6:08 PM

I bet he puts "artist"
JR

Jeff Rosenthal · 6:08 PM

He takes himself vvv seriously.
ER

Eric Rosenthal · 6:08 PM

Isn't what he does art though?
JR

Jeff Rosenthal · 6:08 PM

At this point, sure.
ER

Eric Rosenthal · 6:09 PM

I think Khaled might be a genius
ER

Eric Rosenthal · 6:09 PM

especially in terms of branding
ER

Eric Rosenthal · 6:09 PM

if you watch an interview with him, he VERY rarely goes off message
ER

Eric Rosenthal · 6:09 PM

it's all about his 5 keywords
JR

Jeff Rosenthal · 6:10 PM

I think Khaled's a right-person, right-time kinda guy: he was friends with Ross, Wayne, Ace Hood (?) and whoever else was getting popular at the same time
JR

Jeff Rosenthal · 6:10 PM

And it all metastasized.
ER

Eric Rosenthal · 6:10 PM

I disagree with that one
JR

Jeff Rosenthal · 6:10 PM

No?
ER

Eric Rosenthal · 6:10 PM

I think he hustled harder than anyone else
ER

Eric Rosenthal · 6:11 PM

and made something of himself when no one else expected it, frankly
ER

Eric Rosenthal · 6:11 PM

and his personality helped in terms of making friends
JR

Jeff Rosenthal · 6:11 PM

I'm not saying someone else could've done it, though.
ER

Eric Rosenthal · 6:11 PM

I think he took his opportunities and made something out of them
JR

Jeff Rosenthal · 6:11 PM

I think that the biggest thing was that he was friends with these guys because he was on the radio.
ER

Eric Rosenthal · 6:12 PM

I mean, perhaps
ER

Eric Rosenthal · 6:12 PM

but none of those guys were big then
JR

Jeff Rosenthal · 6:12 PM

This album isn't very good, by the way.
ER

Eric Rosenthal · 6:12 PM

I'm not offended by anything yet
ER

Eric Rosenthal · 6:12 PM

nothing's been rewind-worthy though
JR

Jeff Rosenthal · 6:12 PM

Right. I like the Mavado/Nicki song.
JR

Jeff Rosenthal · 6:13 PM

★ Spotlighted from Jake O'Connor

“Why is Rozay taking shots at Mantei Teo?”

JR

Jeff Rosenthal · 6:13 PM

More egregiously: Ross says something about how he's friends with Kelly Rowland, and then Future says something about being "second-best like Kelly Rowland."
ER

Eric Rosenthal · 6:13 PM

yeah, that wasn't very nice
ER

Eric Rosenthal · 6:14 PM

okay, back to Khaled
JR

Jeff Rosenthal · 6:14 PM

Also, Wiz Khalifa + Chris Brown is making my head hurt.
ER

Eric Rosenthal · 6:14 PM

Thoughts on everyone maybe being jealous of Khaled?
ER

Eric Rosenthal · 6:14 PM

like, Khaled took this lane over
ER

Eric Rosenthal · 6:14 PM

and everyone wishes they thought of doing it first?
ER

Eric Rosenthal · 6:14 PM

think about it:
JR

Jeff Rosenthal · 6:14 PM

Yea, you can definitely see other DJs trying to reclaim that.
ER

Eric Rosenthal · 6:14 PM

you're not producing, rapping, singing, mixing, mastering, etc
ER

Eric Rosenthal · 6:15 PM

I'm talking about regular people though
JR

Jeff Rosenthal · 6:15 PM

Oh, you mean in general?
JR

Jeff Rosenthal · 6:15 PM

Oh, sure.
ER

Eric Rosenthal · 6:15 PM

he masterminds these tracks
ER

Eric Rosenthal · 6:15 PM

calls favors in
JR

Jeff Rosenthal · 6:15 PM

I HATE THAT KHALED IS FRIENDS WITH EVERYONE
JR

Jeff Rosenthal · 6:15 PM

I HATE THAT HE'S FAMOUS FOR BEING AROUND FAMOUS PEOPLE
ER

Eric Rosenthal · 6:15 PM

and then gets to jump on the mic and rap adlibs?
JR

Jeff Rosenthal · 6:15 PM

but it's also that he has no discernable "talent"
ER

Eric Rosenthal · 6:15 PM

Oh wait, now he's rapping too?
ER

Eric Rosenthal · 6:15 PM

kinda rapping
JR

Jeff Rosenthal · 6:15 PM

Being friends with people is not a "talent"
JR

Jeff Rosenthal · 6:16 PM

Being a connector is not a "talent"
JR

Jeff Rosenthal · 6:16 PM

★ Spotlighted from Jake O'Connor

“Doesn't he host a show on MTV2 or something?”

JR

Jeff Rosenthal · 6:16 PM

Ughghghghgh, I wish.
JR

Jeff Rosenthal · 6:16 PM

I wish he did.
ER

Eric Rosenthal · 6:16 PM

I don't think he is hosting anything right now
JR

Jeff Rosenthal · 6:16 PM

Besides this album.
ER

Eric Rosenthal · 6:16 PM

I'd disagree on the connector thing
ER

Eric Rosenthal · 6:16 PM

I think it is a talent
JR

Jeff Rosenthal · 6:16 PM

So do I.
ER

Eric Rosenthal · 6:17 PM

He's like a realtor
JR

Jeff Rosenthal · 6:17 PM

Or a millionaire matchmaker.
ER

Eric Rosenthal · 6:17 PM

sure
ER

Eric Rosenthal · 6:17 PM

Maybe that's the show he should do
ER

Eric Rosenthal · 6:17 PM

and connect lovelorn millionaires
ER

Eric Rosenthal · 6:18 PM

and get a producer to put a good beat behind their first date
JR

Jeff Rosenthal · 6:18 PM

Do you think his moment is over?
ER

Eric Rosenthal · 6:18 PM

Never!
ER

Eric Rosenthal · 6:19 PM

I think Khaled is smarter than people give him credit for
ER

Eric Rosenthal · 6:19 PM

(including me sometimes)
ER

Eric Rosenthal · 6:19 PM

I immediately panned #NoNewFriends
JR

Jeff Rosenthal · 6:19 PM

But in terms of cultural impact, is Khaled as big as he was?
ER

Eric Rosenthal · 6:19 PM

and then a month or two later, I jumped on that bandwagon like I was the driver
ER

Eric Rosenthal · 6:19 PM

and I championed that song
ER

Eric Rosenthal · 6:20 PM

I think Khaled's presence gets bigger and bigger
ER

Eric Rosenthal · 6:20 PM

it's funny -
JR

Jeff Rosenthal · 6:20 PM

Wait, I disagree, lemme respond to this:
JR

Jeff Rosenthal · 6:20 PM

A lot of these songs have come out - "No New Friends," included.
JR

Jeff Rosenthal · 6:21 PM

And maybe it's because Khaled is ALWAYS AROUND and ALWAYS SHOUTING and not really a "part" of the song...
JR

Jeff Rosenthal · 6:21 PM

but you forget that their "his" songs
JR

Jeff Rosenthal · 6:21 PM

they're, rather
ER

Eric Rosenthal · 6:21 PM

I don't agree with that
ER

Eric Rosenthal · 6:21 PM

His association is still there
ER

Eric Rosenthal · 6:21 PM

and he has a bunch of good years left
ER

Eric Rosenthal · 6:22 PM

This Future-Nicki song is a lot better now than it was a month or two ago
ER

Eric Rosenthal · 6:22 PM

by the way
JR

Jeff Rosenthal · 6:22 PM

It's okay.
ER

Eric Rosenthal · 6:22 PM

better in headphones
ER

Eric Rosenthal · 6:22 PM

Khaled has his own bus!
ER

Eric Rosenthal · 6:22 PM

He's like John Madden
ER

Eric Rosenthal · 6:23 PM

he doesn't like to fly
ER

Eric Rosenthal · 6:23 PM

★ Spotlighted from Jake O'Connor

“Swizz has a firetruck”

ER

Eric Rosenthal · 6:23 PM

Swizz HAD
ER

Eric Rosenthal · 6:23 PM

I believe he sold it
JR

Jeff Rosenthal · 6:23 PM

Swizz is on this album, too, for "I FEEL LIKE PAC, I FEEL LIKE BIGGIE."
JR

Jeff Rosenthal · 6:23 PM

Let's talk about that song:
ER

Eric Rosenthal · 6:24 PM

Here's why Khaled is winning...
ER

Eric Rosenthal · 6:24 PM

1. He's steadily churning out albums in a day and age where it's tough to do that
ER

Eric Rosenthal · 6:24 PM

2. He gets the hottest artists to make the hottest songs out there
JR

Jeff Rosenthal · 6:25 PM

So, he's just putting out a mixtape and selling it.
ER

Eric Rosenthal · 6:25 PM

better than free ones, right?
JR

Jeff Rosenthal · 6:25 PM

For him, sure.
ER

Eric Rosenthal · 6:25 PM

he's not hurting the culture
JR

Jeff Rosenthal · 6:25 PM

But the thing is, it used to be a SOUND he was selling.
ER

Eric Rosenthal · 6:25 PM

★ Spotlighted from Joe Entwistle

“Being able to sell a mixtape in this day and age is like alchemy.”

JR

Jeff Rosenthal · 6:25 PM

Now, he's got Kendrick and Cole and whoever else on there.
JR

Jeff Rosenthal · 6:25 PM

None of it makes sense anymore!
ER

Eric Rosenthal · 6:26 PM

you mean he should just sell the south Florida artists?
JR

Jeff Rosenthal · 6:26 PM

Florida, Atlanta, Louisiana...
JR

Jeff Rosenthal · 6:26 PM

it just doesn't make sense to me to hear these rat-a-tat lyricists on his beats.
JR

Jeff Rosenthal · 6:26 PM

"his" beats.
JR

Jeff Rosenthal · 6:27 PM

★ Spotlighted from Joe Entwistle

“Do you think Kendrik or Cole could SELL a mixtape? Do you think it's a matter of Khaleds audience not being the type to download shit?”

JR

Jeff Rosenthal · 6:27 PM

I think Cole could, and Kendrick did, didn't he?
ER

Eric Rosenthal · 6:27 PM

I actually do think that Kendrick and Cole could sell mixtapes for sure
ER

Eric Rosenthal · 6:27 PM

their audiences LOVE them
JR

Jeff Rosenthal · 6:27 PM

Wasn't Section.80 for sale?
ER

Eric Rosenthal · 6:27 PM

and will support them
JR

Jeff Rosenthal · 6:28 PM

Right, totally agree, Eric.
ER

Eric Rosenthal · 6:28 PM

Khaled is essentially creating Now That's Music volumes
ER

Eric Rosenthal · 6:29 PM

except their all his creations!
ER

Eric Rosenthal · 6:29 PM

it's everything you hear in the clubs and on the radio and in cars
JR

Jeff Rosenthal · 6:29 PM

That's probably the truest thing anyone's said yet.
ER

Eric Rosenthal · 6:29 PM

and it's under the Khaled banner
JR

Jeff Rosenthal · 6:29 PM

Now! That's Khaled
ER

Eric Rosenthal · 6:29 PM

yes!
JR

Jeff Rosenthal · 6:29 PM

Vol 588
ER

Eric Rosenthal · 6:29 PM

Not sure what's wrong with that though
ER

Eric Rosenthal · 6:29 PM

it's a singles dominated culture
JR

Jeff Rosenthal · 6:29 PM

Biggest bummer about Khaled is that he has no shame, and so he's not above doing dumb publicity stunts
ER

Eric Rosenthal · 6:29 PM

and he's selling LOTS of singles
JR

Jeff Rosenthal · 6:30 PM

A la faking a marriage proposal to Nicki Minaj.
ER

Eric Rosenthal · 6:30 PM

well yeah
ER

Eric Rosenthal · 6:30 PM

I hated that one
JR

Jeff Rosenthal · 6:30 PM

I am listening to a song with J Cole, Bas and DJ Khaled. This makes zero sense in context of my listening experience.
ER

Eric Rosenthal · 6:31 PM

Nas, you mean?
JR

Jeff Rosenthal · 6:31 PM

No. Bas.
JR

Jeff Rosenthal · 6:31 PM

Let Bas Down
JR

Jeff Rosenthal · 6:31 PM

J Cole is singing, btw.
ER

Eric Rosenthal · 6:31 PM

Yeah I'm on that one too
ER

Eric Rosenthal · 6:32 PM

I heard Khaled once describe why his music works
ER

Eric Rosenthal · 6:32 PM

and this is some genius too:
JR

Jeff Rosenthal · 6:32 PM

[patiently waits]
ER

Eric Rosenthal · 6:32 PM

it's inspirational music
ER

Eric Rosenthal · 6:32 PM

and however you take the inspiration, you take it
ER

Eric Rosenthal · 6:32 PM

that second part was me
ER

Eric Rosenthal · 6:32 PM

it's not an exact quote
JR

Jeff Rosenthal · 6:33 PM

I could see that: "All We Do is Win," etc.
ER

Eric Rosenthal · 6:33 PM

but he can make inspiration sound good and catchy
ER

Eric Rosenthal · 6:33 PM

yeah
JR

Jeff Rosenthal · 6:33 PM

He talks about winning, about being the best
ER

Eric Rosenthal · 6:33 PM

people are willing to pay for it
ER

Eric Rosenthal · 6:33 PM

right
JR

Jeff Rosenthal · 6:33 PM

It's just universal positivity
ER

Eric Rosenthal · 6:33 PM

he's like a preacher
ER

Eric Rosenthal · 6:33 PM

even if you're down and out, it's about what CAN happen
JR

Jeff Rosenthal · 6:33 PM

But that's exactly why this dreary J Cole song doesn't work!
ER

Eric Rosenthal · 6:33 PM

about the greener grass
JR

Jeff Rosenthal · 6:33 PM

It's like whiplash.
ER

Eric Rosenthal · 6:34 PM

he wants to get out of Hell's Kitchen one day
ER

Eric Rosenthal · 6:34 PM

★ Spotlighted from Jake O'Connor

“I have the "welcome to my hood (remix)" on my gym playlist... so many verses”

JR

Jeff Rosenthal · 6:34 PM

Also, this "KEEP YOUR CIRCLE TIGHT. TRUST NO ONE" ethos.
JR

Jeff Rosenthal · 6:34 PM

(which is legit says on this Scarface song)
ER

Eric Rosenthal · 6:34 PM

TO EVERYONE LISTENING TO THIS TAWK:
ER

Eric Rosenthal · 6:35 PM

I IMPLORE YOU TO WATCH THE KHALED INTERVIEW ON HOT97'S MORNING SHOW FROM YESTERDAY
ER

Eric Rosenthal · 6:35 PM

It's so great
ER

Eric Rosenthal · 6:35 PM

so many gems
JR

Jeff Rosenthal · 6:35 PM

Basically, Khaled's a crazy person, right?
ER

Eric Rosenthal · 6:35 PM

not totally
ER

Eric Rosenthal · 6:35 PM

he and Cipha Sounds got into it about not returnin texts or calls
ER

Eric Rosenthal · 6:35 PM

and who exactly was a bad friend
ER

Eric Rosenthal · 6:35 PM

it's incredible
ER

Eric Rosenthal · 6:36 PM

I laughed out loud A TON
ER

Eric Rosenthal · 6:36 PM

anyway
ER

Eric Rosenthal · 6:36 PM

Khaled is a great connector
ER

Eric Rosenthal · 6:36 PM

Jeff, if he called you today, what are you doing?
ER

Eric Rosenthal · 6:36 PM

you're dropping everything you're doing
JR

Jeff Rosenthal · 6:36 PM

Everything!
ER

Eric Rosenthal · 6:37 PM

and you're heading to the studio to contribute a positive verse
JR

Jeff Rosenthal · 6:37 PM

EVERYTHING
ER

Eric Rosenthal · 6:37 PM

maybe singing a hook
ER

Eric Rosenthal · 6:37 PM

I'll leave the creative to Khaled
JR

Jeff Rosenthal · 6:37 PM

I wonder if Khaled is running out of ideas.
ER

Eric Rosenthal · 6:37 PM

why do you say that?
ER

Eric Rosenthal · 6:37 PM

This Suffering From Success thing is a good meme
ER

Eric Rosenthal · 6:38 PM

#NoNewFriends was a great meme
JR

Jeff Rosenthal · 6:38 PM

Yeah, but I wonder how many of these are HIS ideas, and how many are his contributors
ER

Eric Rosenthal · 6:38 PM

They're his
ER

Eric Rosenthal · 6:38 PM

it's seen in video after video
ER

Eric Rosenthal · 6:39 PM

he comes up with the idea and calls up his friends to make things happen
ER

Eric Rosenthal · 6:39 PM

★ Spotlighted from Jake O'Connor

“Or he is someone's puppet...”

ER

Eric Rosenthal · 6:39 PM

Jake, he's no one's puppet
ER

Eric Rosenthal · 6:39 PM

WATCH THAT HOT 97 INTERVIEW
JR

Jeff Rosenthal · 6:39 PM

WATCH IT
ER

Eric Rosenthal · 6:39 PM

Now...
ER

Eric Rosenthal · 6:39 PM

the real question is:
ER

Eric Rosenthal · 6:40 PM

What's gone wrong with his job as We The Best CEO?
JR

Jeff Rosenthal · 6:40 PM

You mean, why is Ace Hood not bigger than he is?
ER

Eric Rosenthal · 6:40 PM

yeah
ER

Eric Rosenthal · 6:40 PM

he knows how to make hits
ER

Eric Rosenthal · 6:40 PM

for instance
ER

Eric Rosenthal · 6:40 PM

name Ace Hood's two biggest hits
JR

Jeff Rosenthal · 6:41 PM

Hustle Hard is one
ER

Eric Rosenthal · 6:41 PM

yes
JR

Jeff Rosenthal · 6:41 PM

And...
ER

Eric Rosenthal · 6:41 PM

the one with Wayne on it
ER

Eric Rosenthal · 6:41 PM

anyway
JR

Jeff Rosenthal · 6:41 PM

This is too bad that I need to think about it.
JR

Jeff Rosenthal · 6:41 PM

Because those songs are inescapable.
ER

Eric Rosenthal · 6:41 PM

that is true
JR

Jeff Rosenthal · 6:41 PM

When they're around, but clearly forgettable.
ER

Eric Rosenthal · 6:42 PM

also, Vado and Mavado
JR

Jeff Rosenthal · 6:42 PM

Inescapable but forgettable.
ER

Eric Rosenthal · 6:42 PM

and Bobby Trends
ER

Eric Rosenthal · 6:42 PM

as much as Khaled talks, he isn't making those artists hot
JR

Jeff Rosenthal · 6:42 PM

Not at all.
JR

Jeff Rosenthal · 6:42 PM

But Vado needs help, a lot of it.
JR

Jeff Rosenthal · 6:42 PM

I happen to like Mavado songs.
ER

Eric Rosenthal · 6:42 PM

Khaled likes these kids with raw talent
JR

Jeff Rosenthal · 6:43 PM

Hahahaha, "kids"
ER

Eric Rosenthal · 6:43 PM

but might not necessarily know how to make hits
JR

Jeff Rosenthal · 6:43 PM

Actually, Ace Hood is only 25
ER

Eric Rosenthal · 6:43 PM

why then doesn't that combo work?
ER

Eric Rosenthal · 6:43 PM

Wait, now I'm listening to Vado's song
ER

Eric Rosenthal · 6:43 PM

not bad so far
ER

Eric Rosenthal · 6:43 PM

not catchy
ER

Eric Rosenthal · 6:43 PM

but not bad
JR

Jeff Rosenthal · 6:44 PM

I bet Ace Hood could've been an artist if he was under anyone else's umbrella.
JR

Jeff Rosenthal · 6:44 PM

an "artist"
JR

Jeff Rosenthal · 6:44 PM

You know? Like, he does these deep songs now.
JR

Jeff Rosenthal · 6:44 PM

Maybe he always did, and I just never listened.
ER

Eric Rosenthal · 6:44 PM

if I was Ace Hood, I would do my best to stay with We The Best though
JR

Jeff Rosenthal · 6:45 PM

Yeah, because it's consistent.
ER

Eric Rosenthal · 6:45 PM

cause I don't know that he can move anywhere else at this point
JR

Jeff Rosenthal · 6:45 PM

He'd be stupid to leave.
ER

Eric Rosenthal · 6:45 PM

right
ER

Eric Rosenthal · 6:45 PM

★ Spotlighted from Jake O'Connor

“To be suffering from so much success, and having people trying to figure out what you actually do... is that the American dream?”

JR

Jeff Rosenthal · 6:45 PM

YUP.
ER

Eric Rosenthal · 6:45 PM

that really is the definition
JR

Jeff Rosenthal · 6:45 PM

I can't wait to get everything I want and be sad because of it.
JR

Jeff Rosenthal · 6:45 PM

#America
ER

Eric Rosenthal · 6:45 PM

Mo Money, Mo Problems
ER

Eric Rosenthal · 6:46 PM

and jealousy, and envy...
ER

Eric Rosenthal · 6:46 PM

etc
JR

Jeff Rosenthal · 6:46 PM

Mo Sadness
JR

Jeff Rosenthal · 6:46 PM

Mo Vaughn
ER

Eric Rosenthal · 6:46 PM

ha ha
ER

Eric Rosenthal · 6:46 PM

now
ER

Eric Rosenthal · 6:46 PM

wait
ER

Eric Rosenthal · 6:46 PM

two Vade songs in a row?
ER

Eric Rosenthal · 6:46 PM

Now it's a Vado album
ER

Eric Rosenthal · 6:47 PM

not bad
JR

Jeff Rosenthal · 6:47 PM

Oh good, Vado put out an album!
ER

Eric Rosenthal · 6:47 PM

anyway
ER

Eric Rosenthal · 6:47 PM

stay with me here...
ER

Eric Rosenthal · 6:47 PM

Think Khaled is running a ponzi scheme?
JR

Jeff Rosenthal · 6:47 PM

Yes, but why do you say that?
ER

Eric Rosenthal · 6:48 PM

where as long as he keeps talking big and moving forward, no one will investigate what he's doing?
JR

Jeff Rosenthal · 6:48 PM

Yes, he's definitely built a house of cards
ER

Eric Rosenthal · 6:48 PM

I happen to like this house of cards he's built
JR

Jeff Rosenthal · 6:49 PM

Like, "UHHH, I'VE GOT THIS PERSON ON THIS SONG, YOU SHOULD GET ON IT, TOO"
ER

Eric Rosenthal · 6:49 PM

right!
ER

Eric Rosenthal · 6:49 PM

and it's worked!
JR

Jeff Rosenthal · 6:49 PM

Yup! Although...no Jay Z yet?
JR

Jeff Rosenthal · 6:49 PM

No Dr Dre?
ER

Eric Rosenthal · 6:49 PM

well
JR

Jeff Rosenthal · 6:49 PM

Are those the last bastions?
ER

Eric Rosenthal · 6:49 PM

Jay shouted Khaled out on Watch the Throne, right?
JR

Jeff Rosenthal · 6:49 PM

Yes.
JR

Jeff Rosenthal · 6:49 PM

★ Spotlighted from Rachael Workman

“and in the end, it's the trusting ace hoods of the world who end up getting screwed...”

JR

Jeff Rosenthal · 6:49 PM

:( :( :( :( :(
ER

Eric Rosenthal · 6:50 PM

(Rachael, that's realer than you know)
ER

Eric Rosenthal · 6:50 PM

oh man
ER

Eric Rosenthal · 6:50 PM

we're in a rap bubble
ER

Eric Rosenthal · 6:50 PM

BUBBLE RAP
JR

Jeff Rosenthal · 6:50 PM

DJ KHALED PRESENTS RAP BUBBLE
ER

Eric Rosenthal · 6:50 PM

#BUBBLERAP
JR

Jeff Rosenthal · 6:51 PM

Well
JR

Jeff Rosenthal · 6:51 PM

Eric, Bubble Rap actually is a thing.
ER

Eric Rosenthal · 6:51 PM

?
ER

Eric Rosenthal · 6:51 PM

explain
JR

Jeff Rosenthal · 6:51 PM

It's a genre.
JR

Jeff Rosenthal · 6:51 PM

If you look it up, there's "bubble rap."
ER

Eric Rosenthal · 6:51 PM

really?
ER

Eric Rosenthal · 6:51 PM

bummer
ER

Eric Rosenthal · 6:51 PM

well I'm taking it and redefining it
ER

Eric Rosenthal · 6:51 PM

actually
ER

Eric Rosenthal · 6:51 PM

DJ Khaled will
ER

Eric Rosenthal · 6:51 PM

and he'll win off that
ER

Eric Rosenthal · 6:52 PM

★ Spotlighted from Jake O'Connor

“or is that the kids from Kidz Bop singing Thrift Shop”

ER

Eric Rosenthal · 6:52 PM

now we're back to talking about Now That's Music!
ER

Eric Rosenthal · 6:52 PM

Vol. Whatever
JR

Jeff Rosenthal · 6:52 PM

AAAAAAAA
JR

Jeff Rosenthal · 6:52 PM

The snake is eating its own tail!
ER

Eric Rosenthal · 6:52 PM

again, all ideas for Khaled's next album
ER

Eric Rosenthal · 6:52 PM

Jeff
JR

Jeff Rosenthal · 6:53 PM

★ Spotlighted from Jake O'Connor

“Mackelmore will be on his next ablum”

JR

Jeff Rosenthal · 6:53 PM

Don't say such things.
JR

Jeff Rosenthal · 6:53 PM

Although:
JR

Jeff Rosenthal · 6:53 PM

that I would actually listen to.
ER

Eric Rosenthal · 6:53 PM

please name me someone else who is putting out this much music and at this high of a success level?
JR

Jeff Rosenthal · 6:53 PM

I would totally totally totally like to listen to Macklemore on a hip-hop record.
JR

Jeff Rosenthal · 6:53 PM

That'd be...something.
JR

Jeff Rosenthal · 6:53 PM

Something to behold.
ER

Eric Rosenthal · 6:53 PM

like, you would want to see what that's like?
JR

Jeff Rosenthal · 6:54 PM

I bet Khaled could make me a Macklemore fan?
ER

Eric Rosenthal · 6:54 PM

whoa
JR

Jeff Rosenthal · 6:54 PM

I can't believe I'm saying that.
ER

Eric Rosenthal · 6:54 PM

lemme say this
JR

Jeff Rosenthal · 6:54 PM

But I bet he could.
ER

Eric Rosenthal · 6:54 PM

um
ER

Eric Rosenthal · 6:54 PM

lemme say this
ER

Eric Rosenthal · 6:54 PM

this is all on the record
ER

Eric Rosenthal · 6:54 PM

and speaking of which
JR

Jeff Rosenthal · 6:54 PM

Damn.
ER

Eric Rosenthal · 6:55 PM

If any of you listeners would like to share this on your tumblrs or Facebooks or whathaveyous, you can!
ER

Eric Rosenthal · 6:55 PM

Because it's embeddable now
ER

Eric Rosenthal · 6:55 PM

Thanks, Tawkers!
JR

Jeff Rosenthal · 6:55 PM

Eesh. I do not take back what I said, though.
ER

Eric Rosenthal · 6:56 PM

DJ Khaled should put out a list of your most forgettable predictions
JR

Jeff Rosenthal · 6:56 PM

No, Complex should.
ER

Eric Rosenthal · 6:56 PM

Khaled can connect you with Complex
ER

Eric Rosenthal · 6:56 PM

okay
ER

Eric Rosenthal · 6:56 PM

for once and for all
ER

Eric Rosenthal · 6:57 PM

Jeff, what does Khaled tell people he does when he meets them for the first time?
JR

Jeff Rosenthal · 6:57 PM

"Everything."
JR

Jeff Rosenthal · 6:57 PM

"I do it alll....and I do it biggggg...."
ER

Eric Rosenthal · 6:57 PM

"I make hit records!"
ER

Eric Rosenthal · 6:57 PM

★ Spotlighted from Rachael Workman

“then he blows an air horn”

JR

Jeff Rosenthal · 6:57 PM

Then he starts a fire.
JR

Jeff Rosenthal · 6:57 PM

I FEEL LIKE PAC
JR

Jeff Rosenthal · 6:58 PM

I FEEL LIKE BIGGIE
ER

Eric Rosenthal · 6:58 PM

see, catchy already
ER

Eric Rosenthal · 6:58 PM

I fully admit that I've been wrong about a few Khaled records before
ER

Eric Rosenthal · 6:58 PM

prematurely burying them
JR

Jeff Rosenthal · 6:58 PM

Yeah, it's hard to doubt a guy who keeps proving me wrong.
ER

Eric Rosenthal · 6:59 PM

Me?
JR

Jeff Rosenthal · 6:59 PM

Yes.
JR

Jeff Rosenthal · 6:59 PM

You.
JR

Jeff Rosenthal · 6:59 PM

No, Khaled.
ER

Eric Rosenthal · 6:59 PM

(For the record, Khaled won't sell many records this week)
ER

Eric Rosenthal · 6:59 PM

But he's bigger than that
JR

Jeff Rosenthal · 6:59 PM

There's a bunch of people in here, if we all buy 1000 records...
JR

Jeff Rosenthal · 6:59 PM

Each...
ER

Eric Rosenthal · 6:59 PM

and I wonder why he wouldn't lead the industry down a singles or EP path
ER

Eric Rosenthal · 7:00 PM

you know?
JR

Jeff Rosenthal · 7:00 PM

Guys, let's all do that.
JR

Jeff Rosenthal · 7:00 PM

Let's make a difference.
ER

Eric Rosenthal · 7:00 PM

no?
JR

Jeff Rosenthal · 7:00 PM

Until then, thank you all for being a part of this.
ER

Eric Rosenthal · 7:00 PM

Wait!
ER

Eric Rosenthal · 7:00 PM

Don't let my point get lost!
ER

Eric Rosenthal · 7:01 PM

Khaled should lead the industry down solely selling singles
ER

Eric Rosenthal · 7:01 PM

eh
ER

Eric Rosenthal · 7:01 PM

alright
ER

Eric Rosenthal · 7:01 PM

and yes, please watch that Khaled Hot 97 interview
JR

Jeff Rosenthal · 7:01 PM

I mean, his albums are all singles.
ER

Eric Rosenthal · 7:01 PM

righ
ER

Eric Rosenthal · 7:01 PM

right
JR

Jeff Rosenthal · 7:01 PM

*shrugs*
ER

Eric Rosenthal · 7:01 PM

he'll win either wayt
ER

Eric Rosenthal · 7:01 PM

ALL
ER

Eric Rosenthal · 7:01 PM

HE
ER

Eric Rosenthal · 7:01 PM

DOES
ER

Eric Rosenthal · 7:01 PM

IS
JR

Jeff Rosenthal · 7:01 PM

YELL
ER

Eric Rosenthal · 7:01 PM

until next time, I'm Eric!
JR

Jeff Rosenthal · 7:01 PM

I'm Jeff
JR

Jeff Rosenthal · 7:02 PM

We'll be back on Tuesday, I think!
ER

Eric Rosenthal · 7:02 PM

Good Tawk!